What Creatives Need to Know About Distribution

We got a great interview from Melanna Gray with distribution expert Charles Johnson about the pitfalls of hoping for distribution without actually talking to a distributor. Charles talks about a few reasons why distributors and filmmakers often don’t see eye to eye, and why the burden is often on the filmmaker to make sure the film project starts off on the right foot, and isn’t an afterthought.

There’s so much good stuff in here:

  • Filmmakers are often about art, and distributors are most often about the bottom line.
  • Bring as many professional opinions into development as possible
  • Having a marketing distribution budget gives you more choices
  • Know what ‘distributors’ do, so you don’t get taken advantage of
  • If only one distributor is willing to work with you, you might need to go back to the drawing board
  • Ask for a separate ‘account’ for your project

All in all, it’s important to know that distributors have their jobs to do. If you show up with a project that makes them work harder / costs them more money, they’ll be reluctant to pick up your project. Working with a distributor is kind of like working with an editor in this sense. They can only work with what you give them.

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2 Responses to “What Creatives Need to Know About Distribution”

  1. Anthony says:

    Great interview. What is Charles’ company? Would there be a way to contact him?

  2. MATTHEW says:

    I think look up thru here the goodwin company in los angeles http://www.linkedin.com/pub/charles-r-johnson/5/38b/801

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